Richard Rosenblatt of Demand Media gave an interesting talk in which he described their various Internet properties and platforms. DM connects content creators, publishers and users in a media marketplace that delivers content to long tail sites and provides tools for attracting eyeballs from social media hubs. Their Pluck On Demand service delivers related content, prepackaged with ads, through free widgets and social media apps that can be installed on your site.
Mark Zuckerberg of Facebook talked about their continuing quest for growth; FB grew from 50M users to over 100M in 2008. They are less focused on revenue, although they did do a lucrative ads deal with Microsoft earlier this year for $15B. They also increased their global reach by going into Europe, opening a Paris office this year. Facebook Connect is now in beta: the latest version of their API, which allows users to access their identity, friends, photos, etc. on other sites.
Chris de Wolfe of mySpace appeared on a panel with Edgar Bronfman of Warner to talk about the next iteration of mySpace Music. The two companies have done a deal to make DRM-free downloads available on the site, so that people can share actual tracks, as well as the usual playlists. mySpace already hosts home pages for 5M bands, so they seem to be well ahead of the game with respect to the blending of music and social media.
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A personal perspective on information technology and the Internet
